FX’s “The Bear” S2 Experience
FX’s “The Bear” was a surprise hit when Season 1 premiered last year. With a new season quickly approaching, Coffee N Clothes, in partnership with FX, developed an event concept that would remind guests of all of the things they loved about the first season (the chaos of the kitchen, Italian beef sandwiches, Chicago landscapes) and hype them up for Season 2 ahead of the July 22 premiere.
CNC took over Blind Barber Chicago with an immersive event that took guests through the chaos of back-of-house — from the alleyway entrance to kitchen perks, featuring immersive actors pulling guests through the experience — before dining on the delicacies that come with being a guest, sipping on ice cold Stella Artois, and of course, making sure they leave with a doggy bag and custom momentos.
Role: Account Director (Freelance)
Company: Coffee N Clothes (Experiential)
Categories: Entertainment / Experiential
Project Responsibilies:
Served as lead client contact for FX Networks and Stella Artois throughout development and execution
Managed creative development across event design, signage, menus, and digital invites
Coordinated F&B programming with local Chicago restaurant partners
Managed casting and scheduling of immersive actors and event staff
Supervised event branding and graphic production through final print approvals
Led run-of-show planning, client walk-throughs, and live event management
Facilitated VIP registration process, guest experience flow, and influencer engagement
Collaborated with CNC’s internal creative, production, and partnerships teams for seamless client delivery
Project Components:
Immersive dining experience inspired by FX’s The Bear
Collaboration with Stella Artois as presenting partner
Multi-room branded environment featuring bar, kitchen, deli, dessert, and arcade zones
Scenic design and fabrication across seven distinct guest journey moments
Local restaurant partnerships (Mr. Beef, Mindy’s Bakery, Lao Peng You) for custom menus
Branded F&B program including bespoke cocktails and Stella beer service
Interactive photo booth and custom Stella arcade installations
Custom gifting suite: branded aprons, chalices, and totes
Full event branding (menus, signage, invites, lockups, colorways)
Casting and direction of live improv actors as staff characters
VIP and general audience registration via Eventbrite
Press and influencer engagement to drive tune-in awareness
Collaboration with FX creative and legal teams on brand integrations
