Netflix’s “Leanne” in Nashville
Bless your heart — Netflix is bringing Southern charm and fresh-cut flowers to Nashville with a one-day flower truck pop-up for Leanne, the new comedy about divorce, hot flashes, and starting over.
To celebrate the launch of Leanne (Season 1), CNC partnered with Netflix to produce a one-day experiential activation in Nashville. The event translated Leanne’s Southern wit and relatability into a tactile, cheeky experience — a branded flower-truck pop-up celebrating humor, reinvention, and “fresh starts.”
Guests were invited to pick up a complimentary bouquet from a vintage Volkswagen flower truck, featuring playful sticker phrases like “Your Girl’s Still Got It,” “I Love You, Stop Talking,” and “I Am One Smitten Kitten.” The tone mirrored Leanne’s comedy—warm, self-deprecating, and distinctly Southern.
Role: Account Director
Company: CNC
Categories: Entertainment / Experiential / Pop-Up
Role Responsibilities:
Lead client contact for Netflix Marketing and PR teams
Project management across creative, production, and partnerships
SOW creation, workback schedule, and deliverable tracking
Oversight of design development and brand asset production
Managed all client reviews, approvals, and print proofs
Oversaw live event operations
Collaborated with CNC creative team on concept, copy, and physical build
Managed event staffing, client hospitality, and influencer scheduling
Budget tracking, reconciliation, and post-activation reporting
Project Components:
Pop-up activation and live event production
Branded flower truck design and fabrication
Scenic styling, signage, and floral installations
Local florist partnership and vendor management
Creative asset development (wraps, stickers, uniforms, menus, signage)
Influencer and talent integration (Leanne Morgan appearance + social coverage)
Public engagement and experiential sampling
Location scouting and permitting in Nashville
Brand ambassador recruitment and staffing
Pre-production planning, fabrication, and onsite execution
Creative development, feedback rounds, and approvals with Netflix
