Yitty’s Best Seats in the House
With Lizzo’s Special Tour about to kick off, Yitty asked us to find a way for the inclusive shapewear brand to show up and show out in key markets where thousands of Lizzo fans had the potential to become Yitty fans, too. So we launched a campaign to reward the best seats in the house (we’re talking booties) with the best seats in the house (we’re talking front and center). From an unmissable, Yitty-wearing, giant inflatable booty that rewarded fans at shows with product and upgraded tickets to a social sweeps that gave fans a chance to see Lizzo in LA and win Yitty, we celebrated Lizzo’s greatest assets –her fans– in every way.
Role: Director of Project Management / Client Lead
Company: Giant Spoon (Experiential Agency)
Categories: Entertainment / Experiential / Celebrity Brands
Role Responsibilities:
Project management
Photo and video team management
All client reviews and sign-offs
Onsite event management
Content + music licensing
Social content creation and management
Project Components:
Touring experiential activation for Lizzo’s The Special Tour
Design and fabrication of (2) custom inflatables up to 30’ tall
Branded scenic production and installation across (8) U.S. cities
QR-code–enabled sweepstakes integration for localized giveaways
Custom Yitty apparel prize fulfillment and fan engagement
On-site brand ambassador staffing and event management
Tour logistics coordination, shipping, and multi-city deployment
Permitting and safety compliance for large-scale inflatables
Creative asset development (QR design, signage, digital entry flow)
Live event production and real-time audience engagement
Collaboration with artist management, tour production, and brand teams
